More and more networks see the value of extending their on-air programming online, and Food Network took full advantage with this compelling web series. Viewers who lamented their favorite contestants having been eliminated on the live show could re-engage, and watch even more of the competitive elimination format that never fails to get views. Winners of the web series gained re-entry to the on-air show, creating supremely watchable drama and driving retention.

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Nadja Webb’s role at BET has been upped to evp, programming business operations. She will oversee all scripted programming in addition to her current responsibilities across programming operations and business and legal affairs. — Dave Mandapat has been appointed director of marketing, Comcast Business, Washington. Mandapat previously worked as a marketing executive at the Space […]

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