Eric Kuhn

CMO, Layer3 TV

Kuhn, who is part of the founding team at Layer3 TV, has led the marketing and communications strategy for the company since the start. Over the past year the company has grown to nearly 150 people and came out of stealth mode. The company first launched in two test markets as Umio, under a new brand and marketing campaign. Then over the summer Layer3 TV began rolling out in tier one markets starting with Washington, D.C., and Chicago. As part of rolling out large marketing campaigns, the company launched retail presences in both cities and has been openly embraced by customers. Kuhn values a workplace that is collaborative “with a philosophy of ‘no idea is a bad idea,’” he says.  “This makes for a breeding ground for new ideas.”

What sort of culture is important to you in the workplace?

A good culture is a collaborative place with a philosophy of ‘no idea is a bad idea.’  This makes for a breeding ground for new ideas.

What misconception or stereotype of your generation drives you the craziest?

That we don’t work hard and are lazy.  I grew up watching my parents, as role models, going into the office early and returning home late. The millennials I know have a great worth ethic.

What product or service can you not live without?

Layer3 TV!

What is the most exciting thing about working in this industry?

The incredible rate of change and innovation in the way people are consuming entertainment.  This leads to great opportunities to make consumers’ lives better.