SVP/GM, Service Provider Video Technology Group
Cisco

Why Him? Rodriguez is a key player in Cisco’s role with the transition to IP video. “Cisco is helping service providers evolve the consumer television experience by marrying pay-TV, online video, mobile and on-demand services,” he says.

Best Buy: Rodriguez says Cisco’s acquisition of Inlet Technology in mid March “will allow Cisco’s Videoscape platform to play a key role in reinventing the TV experience and will enable our customers to leverage the network as a platform to deliver innovative video experiences to consumers over any network and to any device.”

When Will Authentication Be A Success? “When we forget the word authentication.”

Favorite Digital Toy: “Kinect.”

On Your iPad: “I’m still on my laptop, waiting for iPad 3 with a pullout keyboard.”

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Where AVOD is Headed Post-COVID

In a world where streaming is only increasing, and pay-TV is decreasing, AVOD services may be one of the most rapidly growing outlets.

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