EVP and Managing Director
Discovery Networks Latin America/US Hispanic

Discovery Channel launched in Latin America 15 years ago, and Martínez has been instrumental from the beginning in growing the business and making Discovery one of the leading players in the region. The brand now touts a portfolio of 10 network brands across 34 countries throughout Latin America, reaching nearly 130mln cumulative subscribers, as well as two Hispanic brands distributed in the U.S. market. Most recently, Martinez oversaw the execution of the deal with DirecTV to launch Discovery HD Theater in more than 10 Latin American countries, making Discovery the leading provider of HD services in the region. Put simply, Martinez has been a big part of Discovery’s success in Latin America, and there’s little doubt he will continue to be invaluable as Discovery continues to make inroads.

The Daily

Subscribe
Thursday–June 17

People

Charter upped Adam Ray to evp, sales operations & planning, adding oversight of sales, retention and analytics to his responsibilities. Sharon Peters , svp marketing, is now overseeing the full marketing

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.