Stone cites changes in “the way we create content and market our shows given audiences shift to multi-platform/mobile behavior” as cable’s biggest story of 2014. She oversees development and execution of consumer advertising, ad sales, creative, digital/social marketing, licensing and merchandising, including recent winning campaigns for Bravo franchises “The Real Housewives,” “Top Chef” and “Million Dollar Listing.” She’s also the creative executive behind Oxygen’s rebrand, including creating a new look, tagline and programming filter.
What’s been the biggest story in cable this year?
How we are changing the way we create content and market our shows given audiences shift to multi-platform/mobile behavior.
How do you define a successful career?
Success is measured by so many things – feeling proud about the work you are doing and how you “pay it forward”, realizing your surrounded by amazing people both professionally and at home and most of all being excited everyday by what is coming.
Best trick for maintaining the personal-professional life balance?
Put the electronics (i.e., smart phone) AWAY.
When not in the office, where are we most likely to find you?
With my friends and family… and dog.