Schned’s background as a lawyer and lobbyist representing MSOs and independent networks on federal, state and local issues prepared her to handle domestic and international distribution, government affairs, and marketing for clients including Uphoric, Go90, Sling TV and Cinemoi. What inspires her? “My independent networks who have incredible drive and tenacity despite the challenges of being an independent network in this day and age.” She’s brought haute couture and international lifestyles to platforms in the U.S. and abroad to Create and Craft, the first shopping channel dedicated to the U.S.’ burgeoning $70 billion crafting business.

 

What’s the most important aspect of mentoring?

Patience and paying it forward

 

What/who inspires you at work? What/who inspires you outside the office?

My independent networks who have incredible drive and tenacity  despite the challenges of being and independent network in this day and age.

 

Your favorite trick for unwinding?

Golfing, that one good drive keeps me coming back.

The Daily

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TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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