With a client roster including Ovation, Havoc, GINX, Blackbelt TV, Schned is a go-to resource for indie programmers and operators, closing deals on domestic and international distribution and providing marketing, PR and government affairs assists. She’s also community-minded. As a member of Leadership LA, a program of the Chamber of Commerce, she collaborates on issues relevant to L.A.’s business and government sectors, including the arts, law and justice and economic development. But there’s time for play, too. When Schned’s not at work, you can find her on the golf course.
How can cable do better job at supporting the industry’s women?
More opportunities should be made available for women owned and operated media companies (women should be included, along with minorities, in set asides for networks that are owned or run by women).
What’s been the biggest story in cable this year?
Consolidation continues at an exponential pace, threatening the ultimate survival of independent networks, and thus, diversity of voices.
How do you define a successful career?
Personal and professional happiness. Getting as close as we can to that elusive balance.
Best trick for maintaining the personal-professional life balance?
Hit it and move on. Remember, “Life is not measured by the number of breaths you take but by the moments that take your breath away.”
When not in the office, where are we most likely to find you?