Herbst-Brady has a talent for listening to clients, understanding what they are looking for and identifying turnkey solutions that deliver results. Those same skills aid in her mentoring, too. “I mentor many in the industry and it’s exciting to follow their careers as they navigate challenges, seize opportunities and flourish,” she says.

 

What’s the most important aspect of mentoring?

Mentoring is rewarding and powerful when you listen intently to each other and focus in on individual wants and needs. I mentor many in the industry and it’s exciting to follow their careers as they navigate challenges, seize opportunities and flourish.

 

What/who inspires you at work? What/who inspires you outside the office?

My children are my greatest inspiration. At Viacom, I’m surrounded by the best in the business and work with an unbelievable team of talented partners that love what they do. Sarah Iooss (SVP, Velocity Product Group) and Kalina Nikolova (SVP Strategy) are inspiring; they have an exceptional work ethic, steadfast commitment and always bring positivity into the office every day.

 

Your favorite trick for unwinding?

I enjoy walking around New York City in all seasons. Walking is my preferred mode of transportation and I find it incredibly calming and relaxing.

The Daily

Subscribe

AT&T Doesn’t Sweat Starlink

AT&T SVP, Network CTO Yigal Elbaz was asked at an investor conference whether the carrier saw Starlink and its direct-to-cellular satellite connectivity capabilities as a competitor to AT&T’s

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Mar 27
2026 Cynopsis Sports Awards Presented in partnership with Cablefax
May 5
T. Howard Foundation Annual Awards Dinner
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.