Stephens sets the short- and long-term business strategy for HGTV and DIY while working closely with the nets’ presidents, research, ad sales marketing and planning teams to grow ad sales revenue for the upscale lifestyle brands. “Data is a powerful tool and female engineers and data scientists have lots of opportunity in cable,” she says.

 

Where are the biggest growth areas for women in cable?

Analytics. Data is a powerful tool and female engineers and data scientists have lots of opportunity in cable.

 

What’s the most important aspect of mentoring?

Senior female executives can be the voice, the champion for those female mentees that have incredible potential. Excellent performance often times is not enough – we need to continue to help outstanding female leaders be recognized within the organization.

 

Your favorite trick for unwinding?

Jumping on my Harley and hitting the road with my husband.

The Daily

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Monday–August 19

TV Using Digital to Feed and Extend the Brand

From reality to comedy to true crime, series with strong multimedia ties were in the spotlight at the recent Television Critics Assn press tour in LA.

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