Stephens sets the short- and long-term business strategy for HGTV and DIY while working closely with the nets’ presidents, research, ad sales marketing and planning teams to grow ad sales revenue for the upscale lifestyle brands. “Data is a powerful tool and female engineers and data scientists have lots of opportunity in cable,” she says.

 

Where are the biggest growth areas for women in cable?

Analytics. Data is a powerful tool and female engineers and data scientists have lots of opportunity in cable.

 

What’s the most important aspect of mentoring?

Senior female executives can be the voice, the champion for those female mentees that have incredible potential. Excellent performance often times is not enough – we need to continue to help outstanding female leaders be recognized within the organization.

 

Your favorite trick for unwinding?

Jumping on my Harley and hitting the road with my husband.

The Daily

Subscribe

Fiber Frenzy

unWired Broadband announced that it’s connecting nearly 6,000 addresses in Wasco, California to the NextGen Fiber network. The $10 million project will deliver speeds of up to 5 Gigs to the city, with

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.