As Forbes’ second most powerful woman in sports, Goldsmith strategically leads the global media company through the mazes of entertainment, sports and politics. As her second year as COO comes to an end, she continues to take down any and all challengers.
The Secret to Attracting Women to Cable: “WWE has had great success with attracting females to our programming since our network partners now rate all of our TV content PG. Over the years, WWE has been a program that grandparents, parents and children watch together. Now, more than ever, our compelling ‘soap-opera like’ stories, athleticism of our superstars and divas, and PG content has facilitated a great viewing experience for women and their families.”
Non-Professional Obsession: “General Hospital”