Great branded content isn’t a commercial for a product or company. Outside’s “Dodge Real Fittest Athlete” is about the athlete— not the vehicle. James Lawrence, dubbed the Iron Cowboy, completed 50 Iron Man triathlons in 50 days. Nurse practicioner Juan Rhodes loves downhill skiing; his ep looks at his return to the sport after a back injury. There’s marathoner Sally Duvall, and CEO Patrick Sweeney, who fits in intense workouts. This digital series excels by focusing on real people doing what they love.

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Primo TNF Numbers for Prime

Prime Video ’s “Thursday Night Football” opener between the Commanders and Packers was the most-watched regular season TNF on Prime game ever. It scored an average audience of 17.76 million viewers. The

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