Great branded content isn’t a commercial for a product or company. Outside’s “Dodge Real Fittest Athlete” is about the athlete— not the vehicle. James Lawrence, dubbed the Iron Cowboy, completed 50 Iron Man triathlons in 50 days. Nurse practicioner Juan Rhodes loves downhill skiing; his ep looks at his return to the sport after a back injury. There’s marathoner Sally Duvall, and CEO Patrick Sweeney, who fits in intense workouts. This digital series excels by focusing on real people doing what they love.

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FCC Attempts RDOF Clean Up

After an extensive review process to identify areas of potential waste in the Rural Digital Opportunity Fund, the FCC is ready to make more than $311 million in funding available across 36 states as part of the fund’s Phase 1.

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