Great branded content isn’t a commercial for a product or company. Outside’s “Dodge Real Fittest Athlete” is about the athlete— not the vehicle. James Lawrence, dubbed the Iron Cowboy, completed 50 Iron Man triathlons in 50 days. Nurse practicioner Juan Rhodes loves downhill skiing; his ep looks at his return to the sport after a back injury. There’s marathoner Sally Duvall, and CEO Patrick Sweeney, who fits in intense workouts. This digital series excels by focusing on real people doing what they love.

The Daily

Subscribe

Distribution

Verizon and AT&T SportsNet Pittsburgh have reached an agreement to restore the RSN for Fios customers in the Pittsburgh and

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up