Great branded content isn’t a commercial for a product or company. Outside’s “Dodge Real Fittest Athlete” is about the athlete— not the vehicle. James Lawrence, dubbed the Iron Cowboy, completed 50 Iron Man triathlons in 50 days. Nurse practicioner Juan Rhodes loves downhill skiing; his ep looks at his return to the sport after a back injury. There’s marathoner Sally Duvall, and CEO Patrick Sweeney, who fits in intense workouts. This digital series excels by focusing on real people doing what they love.

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“Franklin,” streaming on Apple TV+ , new eps Fridays. Most people will come to “Franklin” for Michael Douglas , who plays Benjamin Franklin and is an exec prod, along with heavies like former HBO

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