With a $78,000 budget, Discovery was able to drive engagement across 17 international markets in 14 different languages with its interactive map, which was launched to commemorate Bear Gryll’s return to Discovery Channel internationally. While the US numbers are still being tallied, the map ranked the top 10 pages in Oct for Discovery Hungary (#2), Discovery Romania (#9) and ranked #4 among all pages in Discovery Brazil during November. Based on Discovery’s survey, 60% of the map users watched the show and 60% viewers used the map after the TV event.

The Daily


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