When your social media connections amount to 28 million people across platforms, it pays to engage them in real time—a perfect job for Twitter. “Students” of Oprah’s Lifeclass learn of the upcoming topic via social channels, giving them time to reflect on personal stories they can then share. The classes are live streamed so participants can respond in real-time. An added feature of the exchange is the creation of graphic reactions cards, which viewers can tweet or post, allowing Oprah to gauge what’s resonating most.

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