EVP, Digital Media
MTV Networks Music & Logo Group

McCormack has been cranking up MTV’s digital presence since coming aboard in 2009 through creative targeted products, social media integrations and strategic partnerships for the MTV, VH1, CMT and Logo brands across all screens. Recent bragging rights include leading MTV’s soaring growth from 5 million to 100 million Facebook likes in two years, and spearheading the forthcoming launch of new artist-to-fan platform Artists.MTV. In October, the O Music Awards, a digital awards show that recognizes the artists, innovators and fans impacting digital music culture, became MTV’s second-highest live stream to date and generated more than 22 million votes. McCormack also served as the architect for MTV’s cross-platform deal with the Warner Music Group.

What’s your favorite digital toy and why? My iPad continues to be my favorite digital toy. From instant access to news and sports to amazing apps designed to do practically anything. Apps and tablets are really showing us the true promise of what the Internet can deliver. There’s rarely a time my iPad isn’t by my side.

Without social media, the world would be just a little bit… Less interesting.

What’s cable’’s biggest digital opportunity in the next year? Not just for cable, but all TV networks’ create experiences that extend across all screens during episodes, between episodes and even between seasons.

What digital strategy mistake must cable avoid at all costs? Letting technology overshadow content creation. No amount of technology can make bad content good.

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