YES might have had a leg up just given the significance of the event for Yankees fans. But it also had monumental pressure to deliver a send-off fitting of Captain Clutch. It succeeded, giving home fans and Jeter the farewell they deserved. Helping were announcers who knew when to be silent and when to go bananas during Jeter’s last time at bat at home.

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NBCU, FreeWheel Deepen Partnership

NBCUniversal and FreeWheel are strengthening their existing relationship. FreeWheel will now lead ad decisioning across NBCU properties with its new AutoScheduler tech. The tool analyzes ad breaks and works to

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