Denise Denson
Title: EVP, Content Distribution, Viacom Media Networks
Years in Cable: 21
Education: BS, Finance/International Accounting, University of Southern California
Best Advice in 7 Words or Less: Enjoy the ride and bring others along.

Denson thrives on the challenges posed by the ever-changing cable distribution landscape. Negotiating advantageous carriage deals for all of the Viacom Media Networks—and platforms—is more than a full-time gig. Last year she struck deals with more than 20 percent of Viacom’s subscribers and launched EPIX with additional distributors including Time Warner Cable and AT&T.

I watch most programming on this device: Sometimes I’ll catch up on my tablet, but television is still the best.
The day we get multiplatform measurement is the day I…celebrate! We’re been going digital for years—even though it hasn’t been measured, our demos love the flexibility. A single aggregate measurement is long overdue.
Apple iWatch or Rolex? Cartier
If I could interrupt Kanye West just once, I would tell him… Thank you! That’s what the MTV VMAs are all about.
Twitter, Instagram or Snapchat? Instagram
The technology that will most benefit cable over the next year is… authentication.
Favorite Cable Show memory: Elton John—a legend—playing at the House of Blues Viacom party
Favorite TV show as a kid: “Speed Racer”
The last time I had a good laugh was…last night at dinner with my family.

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