Denise Denson
Years in Cable: 20
Education: BS, Finance/International Accounting, U. of Southern CA
Best Advice: Enjoy the ride, and bring others along.
There’s no rest for the weary when you’re charged with managing distribution for the country’s fourth largest media conglomerate in a landscape of often messy renewal negotiations. Denson’s already rolled up her sleeves a few times this spring, successfully negotiating carriage renewals with NCTC and, separately, with MetroCast at the 11th hour. Not so smooth were talks with Cable One where MTV, Nickelodeon, Comedy Central and company ended up going dark after the two side were unable to strike a deal. But Denson’s tough negotiating skills and ability to remain calm in the storm have always served her well. Her best advice, after all, is “enjoy the ride.”
I watch the majority of programming on this device: TV rules
One thing I would do all the time if I could: Dinner with my kids
Justin Bieber or Miley? Miley — MTV VMA gold
Dish I can make and that would impress a celebrity chef: I’m actually a great cook–I love to make fresh California fish tacos.
The day we get multiplatform measurement is the day I… will be on cloud nine, because we’ll fully realize how our content is consumed across platforms.
If someone forced me to cut the cord and only watch 3 over-the-top shows, they would be: I will never cut the cord!!