For 21 years and counting, Davis combines strategic media, branding and marketing knowledge gathered from her virtual think tank of experts to advise key players in the cable industry. Most recently, she created digital prototypes for daytime and primetime network and syndicated programming—with built-in audience interactivity, viral components and revenue models. In cable, she says: “The success factor is limited only by one’s imagination and determination—not by gender.”
Where are the biggest growth areas for women in cable?
As a digital revenue strategist – our focus is creating new growth opportunities and utilizing communications, marketing and branding. Looking at it from a global and multi-platform perspective the industry is ripe with possibilities. And inherent in its nature the cable industry has always been fluid and forward thinking. From creation and monetization of content to technology and igniting new revenue streams – the success factor is limited only by one’s imagination and determination – not by gender. Think of it — the cable industry was the first Silicon Valley – in how it fearlessly explored new inroads.
What/who inspires you at work? What/who inspires you outside the office?
At work, we have the privilege of representing many leaders. Though each is unique and inspiring in his or her own way, they all possess passion, dedication and care about their stakeholders at every level and are deeply aware of the responsibility of their position and how they can create powerful ripples in the world. I call these extraordinary people both inside and outside the office scintillating ambassadors such as: Oprah Winfrey, Mike Lombardo, Nancy Dubuc, Ben Sherwood, Shonda Rhimes, Bonnie Hammer and so many others. Dedicated mothers inspire me—those who work at offices and those who choose to make homemaking an art. And of course, my daughters, Hillary and Audrey, are my biggest heroes.
Best trick for maintaining the personal-professional life balance?
Be present in the moment and prioritize. Part of being successful is understanding that each of us is responsible for our own well-being. One can take a lesson from sports greats – knowing what is needed to be at the top of one’s game in business and in one’s personal life. And it is essential to surround oneself with positive, pro-active people. One of my greatest mentors remains calm and takes time to be quiet to think things through and makes it a point to act rather than react.