Deanna Andaverde
By
| April 2, 2014
SVP, Distribution Sales
Univison
Andaverde has guided her newly formed sales team through the completion of more than 130 retrans agreements. And then there’s the launch of Univision’s three new networks, Univision tlnovelas, FOROtv and Univision Deportes, in Puerto Rico. Add to that the fact that most of her clients are less-than-familiar with Spanish-language media, and you have a skilled and passionate communicator on your hands. The 20-plus years of industry experience helps. Luckily she’s up for the task. “Nothing stays the same,” she says. “I’m constantly being challenged, which is good because that means we are making things happen with the help of others.”