Davina has been involved in the entertainment and media industry for over a decade. Davina joined the Strategic Alliances team at Comcast in February 2008 working with the national advertising community to help design and commercialize Comcast’s emerging digital advertising portfolio, including VOD products, interactive applications, addressable solutions, and set-top-box analytics.
Prior to joining Comcast, Davina worked for TiVo initially to lead the TiVo launch in the UK partnered with BSkyB based in London. She then transitioned back to the United States to play a key role, as Vice President of National Advertising Sales, building TiVo’s advertising and audience measurement business.
Before joining TiVo, Davina held marketing and business development roles at Buena Vista Home Entertainment and DIRECTV. As a marketing executive at DIRECTV she supported the launch of the satellite service in the United States. To extend her international experience, Davina joined Galaxy Latin America to lead the launch of DIRECTV throughout Latin America as a Marketing and Sales executive.