To keep herself and her team engaged and informed on the changing multiscreen universe, Antonellis spends half of her time exploring future opportunities. “While not everything we explore becomes a reality, our learnings help us adapt and get closer to what’s important,” she says. An engineer at heart, her years of practical experience as a technician and a CTO have allowed her to lead a series of successful strategic acquisitions, partnerships and investments in the last 12 months that positioned Vubiquity for increased expansion and influence in the media and entertainment technology space.
What does the multiscreen experience look like in 3 years?
The lines distinguishing the user experience by platform will continue to gradually wear away and users will naturally move between services regardless of the content. Users will have the ability to interact and link features and functions and their credentials and rights will flow more easily and transparently than they do today.
How do you keep yourself and your team engaged and informed on the changing multiscreen universe?
Our philosophy within the company is to spend 50% of our time on the here and now and 50% on the future, which is challenging to do consistently but a worthy stretch. While not everything we explore becomes a reality, our learnings help us adapt and get closer to what’s important.
To what degree will measurement factor into multiscreen monetization in 2016?
If you can’t measure it, you can’t really monetize it well. Few things will be more important.
What are your 3 go-to apps?
Waze: But I have to say sometimes I think she’s in a bad mood and gives me directions that gets me into more traffic – not less!
Duolingo: Love it! My children are native Spanish speakers and I studied Spanish in school. It’s a good language refresher app.
MarketWatch, Re/code, BuzzFeed News, ESPN, FOX Sports, NYTimes, WSJ, and well about 6 others: Read what I have to, read what I want to.
If you had to spend a month in the virtual reality, what would your environment be?
Mt. Everest or the Moon—places that few people get to experience and without conference calls or Outlook.