Senior Manager, Brand Strategy & Media, A+E Networks
Wager has helped launch and market shows such as “Duck Dynasty,” “Bates Motel” and “Wahlburgers,” focusing her efforts on media planning and amplifying the network’s reach and engagement. Among recent accomplishments, she developed a robust media campaign for A&E’s Emmy award winning series “Born This Way”. She recently moved over to the Lifetime consumer marketing team where she is working on upcoming campaigns for the brand including the launch of the Lifetime Original Movie, “Beaches,” premiering in January. She says her favorite part of working in the industry is that “there is always room for innovation and the opportunity to do something new on each campaign.”
What is the one habit that makes you most successful?
I believe that my need to stay constantly informed on all things marketing, entertainment and pop culture has made me successful. Remaining constantly immersed in the landscape has allowed me to be successful because I am always aware of what other brands are doing and keeping an eye on what works, what didn’t, and what can we do next that is bigger and better.
What is the most exciting thing about working in this industry?
I love that there is always room for innovation and the opportunity to do something new on each campaign. As consumer behavior evolves it provides us as marketers with new ways to reach and engage with consumers by using unique and never been done before methods.
What product or service can you not live without?
Google. I literally Google everything…and everyone.