Proctor has led the network to a definitive trajectory that is sure to solidify the network as the premiere destination for viewers who want to see a multi-dimensional view of African American life and culture. Under her leadership in the past 12 months, TV One had its most watched June primetime performance among key demos including P2+, P25-54 and W25-54. Proctor would like to see more improved performances in diversity. “There’s rarely an African American woman at the network [level] with the power to green-light a program,” she says.
What grade do you give the cable industry on diversity and why?
I give the cable industry the grade of “D” in diversity only because I can count on one hand the number of African American executives that I know of who occupy C-Suites. When I survey the cable industry’s top brass, I don’t have very many role models who look like me. It’s troublesome that many networks’ primary growth area is that of African American women and there’s rarely an African American woman at the network with the power to green-light a program.
My personal election campaign slogan would be…
“And in the morning, I’m making waffles,” but I can’t take credit for this brilliant line. Donkey in “Shrek” said it first.
Favorite charity organization you work with?
I am a Board Member of the Coalition of Schools Educating Boys of Color because its mission is to strengthen school leaders dedicated to the social, emotional and academic development of boys and young men of color.