In the last year Zimmer led more than 300 retrans deals and 600 WGN America cable network deals. The result? WGNA reached 65% of U.S. homes when it relaunched on basic cable and is now in 80% of its footprint. Not to mention a 75.5% year-over-year increase in affiliate distribution revenue. Growth for women in cable is “everywhere you look,” she says.

 

Where are the biggest growth areas for women in cable?

Everywhere you look is a growth area.  Our industry is in a state of flux, so being open to new opportunities is the key to growth.  We should aspire to think creatively and openly as the traditional landscape morphs.

 

What’s the most important aspect of mentoring?

Mentoring by way of example is the finest form of coaching that I know.  The definition of success is unique and individual, but showing others your roadmap may help pave their way.

 

What/who inspires you at work? What/who inspires you outside the office?

My colleagues inspire me.  It is with team spirit that we approach our business, in strategy, procedure and execution.  At home, I am insanely inspired by the entrepreneurial drive of my two sisters, two working moms who have got it going on.

 

Best trick for maintaining the personal-professional life balance?

Being in the moment is the new norm for me.  While it’s imperative to multi-task, compartmentalizing the here and now helps me to get it done most productively, whether at home or work.

 

Your favorite trick for unwinding?

Spending time with family and friends is my favorite way to unwind.  There’s nothing better than sand in your toes to make you forget about sweating the small stuff.

The Daily

Subscribe

Strike Up the C-band

While AT&T and Verizon paused the expansion of 5G rollouts using C-band near airports after airlines warned it could delay flights, the companies note that this is only a small portion of their network

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.