Combining a traditional & well-known holiday brand such as Hallmark with the bleeding edge tech of Virtual Reality might seem like a mismatch, but The Hallmark Channel’s “Countdown to Christmas” Virtual Reality Roller Coaster at Six Flags Magic Mountain in LA created magic alright, taking its riders on a fantastic ride in Santa’s Sleigh. Clever branding included logo incorporation inside the digital world, and innovations such as allowing the consumer to throw virtual snowballs during the experience made this ride a winner.

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Friday–September 12

iPhone 17 Coming Soon

Mobile players are making sure they’re involved in the Apple iPhone 17 hype as preorders begin Friday and devices hit stores Sept. 19. AT&T is letting new and existing customers select an unlimited plan

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