Combining a traditional & well-known holiday brand such as Hallmark with the bleeding edge tech of Virtual Reality might seem like a mismatch, but The Hallmark Channel’s “Countdown to Christmas” Virtual Reality Roller Coaster at Six Flags Magic Mountain in LA created magic alright, taking its riders on a fantastic ride in Santa’s Sleigh. Clever branding included logo incorporation inside the digital world, and innovations such as allowing the consumer to throw virtual snowballs during the experience made this ride a winner.

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Mediacom on OIBDA Roll

Mediacom recorded its third-straight quarter of industry-leading adjusted OIBDA growth, posting a 15.2% YOY increase in 1Q21 to $236.3 million. Broadband

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Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
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