Combining a traditional & well-known holiday brand such as Hallmark with the bleeding edge tech of Virtual Reality might seem like a mismatch, but The Hallmark Channel’s “Countdown to Christmas” Virtual Reality Roller Coaster at Six Flags Magic Mountain in LA created magic alright, taking its riders on a fantastic ride in Santa’s Sleigh. Clever branding included logo incorporation inside the digital world, and innovations such as allowing the consumer to throw virtual snowballs during the experience made this ride a winner.

The Daily


Facebook Under Fire for Targeted Ads

Sen Ed Markey (D-MA) and Reps Lori Trahan (D-MA) and Kathy Castor (D-FL) wrote to Facebook demanding answers to new research that suggests the platform still facilitates targeted ads to teens based on those

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