Combining a traditional & well-known holiday brand such as Hallmark with the bleeding edge tech of Virtual Reality might seem like a mismatch, but The Hallmark Channel’s “Countdown to Christmas” Virtual Reality Roller Coaster at Six Flags Magic Mountain in LA created magic alright, taking its riders on a fantastic ride in Santa’s Sleigh. Clever branding included logo incorporation inside the digital world, and innovations such as allowing the consumer to throw virtual snowballs during the experience made this ride a winner.

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Friday–November 21

Turning 20: TAC Reaches Milestone, Despite Challenging Landscape

In an era when even the well-funded cable networks are fighting a grueling battle to maintain relevance in the modern media landscape, The Africa Channel recently celebrated 20 years of illuminating what Africa means.

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