Standing out from the crowd is no small feat in bustling New York City. But “Cedar Cove’s” bike brigade certainly delivered. A crew of brand ambassadors styled themselves exactly like Andie MacDowell’s character Olivia Lockhart, donned matching blue beach cruisers and biked around the city past iconic New York landmarks. There was even a photo op with MacDowell herself, which certainly added to the buzz. And of course social media was leveraged to hype the stunt and drum up excitement for the successful season 2 premiere.

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