Hallmark Channel’s social media campaign helped generate 1.7 billion social impressions across the programmer’s social channels. Around 63 million viewers watched all season long and 18 million viewers watched the premiere of “Northpole,” the entertainment centerpiece for the campaign. Key pieces of the campaign include daily “peeks” at what’s to come in the holiday

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TelevisaUnivision Confident in DTC Profitability

TelevisaUnivision continued to invest more into its ViX streaming product during 1Q24, but that commitment comes at a cost. The company saw operating expenses grow 16% YOY to $821 million driven by those

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