Hallmark Channel’s social media campaign helped generate 1.7 billion social impressions across the programmer’s social channels. Around 63 million viewers watched all season long and 18 million viewers watched the premiere of “Northpole,” the entertainment centerpiece for the campaign. Key pieces of the campaign include daily “peeks” at what’s to come in the holiday

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State of DEI: NAMIC, AIM Analyze Workforce Representation

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