Hallmark Channel didn’t let limited resources to promote its first-ever primetime original series “Cedar Cove” hold it back. With a multiplatform marketing strategy, Hallmark delivered nearly 309 million impressions and pushed Cedar Cove to impressive ratings that put it in the top 10 Sat programs with women 25-54.

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Friday–November 7

Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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