Due to seasonality, Q4 is typically the slowest quarter when it comes to sales and the lowest with campaign success metrics versus other quarters. That wasn’t the case with Cox’s campaign, which resulted in the best performing year-end quarter in 3 years. Calls were up 21% while Web leads and orders were up 23%. In addition, Web visits were up 48% year-over-year.

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Friday–October 17

Kaitz: Less Dinner, More Swagger

Don’t call it the Kaitz Dinner—and leave the three-piece suits at home. Next week’s Kaitz fundraiser promises to put a new spin on the 42-year tradition.

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