Due to seasonality, Q4 is typically the slowest quarter when it comes to sales and the lowest with campaign success metrics versus other quarters. That wasn’t the case with Cox’s campaign, which resulted in the best performing year-end quarter in 3 years. Calls were up 21% while Web leads and orders were up 23%. In addition, Web visits were up 48% year-over-year.

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Friday–November 7

Paramount, Professional Bull Riders Streaming Deal

Paramount Skydance has cut a new five-year streaming deal to put the Professional Bull Riders ’ “Unleash the Beast” competition on Paramount+, starting on Dec. 12 with the kickoff of the 2026 season

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