Due to seasonality, Q4 is typically the slowest quarter when it comes to sales and the lowest with campaign success metrics versus other quarters. That wasn’t the case with Cox’s campaign, which resulted in the best performing year-end quarter in 3 years. Calls were up 21% while Web leads and orders were up 23%. In addition, Web visits were up 48% year-over-year.

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Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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