Put Conan O’Brien in a car with Ice Cube and Kevin Hart and have them give a “driving lesson” to an innocent staffer. The comedy happens almost effortlessly, it seems. To grab views, however, required a well-coordinated social strategy utilizing Team Coco’s social channels and Turner’s social product “Launchpad,” which maximizes a brand’s impact across multiple platforms. The results were undeniable: over 42MM views across digital and social platforms and still growing.

The Daily


Doing Good

Comcast announced plans to equip 25 different Connecticut “Lift Zones” locations, 13 of which are already open. The initiative provides free connectivity in partner community centers for the next three

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