Aligning with one of the active and tech-savvy fandoms in all of late night TV, AT&T partnered with Conan Obrien’s 2016 Comic-Con week to hilarious success. Using unique 360 VR  content pieces and an exclusive Comic-con booth, the effort grabbed 35 million total impressions, 9 million video views and greatly increased AT&T’s profile with Conan fans as well as brand equity for their 360 VR mobile capabilities.

 

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Thursday–April 25

Comcast Entering Carriage Renewals With Open Mind

Comcast ’s domestic video customer net losses were 487,000 during 1Q24. Leadership didn’t have much to say when it came to the Xumo streaming platform, but President/CEO, Connectivity & Platforms Dave

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