Aligning with one of the active and tech-savvy fandoms in all of late night TV, AT&T partnered with Conan Obrien’s 2016 Comic-Con week to hilarious success. Using unique 360 VR  content pieces and an exclusive Comic-con booth, the effort grabbed 35 million total impressions, 9 million video views and greatly increased AT&T’s profile with Conan fans as well as brand equity for their 360 VR mobile capabilities.


The Daily


AT&T Closes DirecTV Divestiture

AT&T and TPG Capital have officially closed on their deal to establish DirecTV as a separate video company.

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