The late night wars continue, but at least one crown now solidly rests upon the ginger brow of Conan O’Brien: he’s the talk-show King of Comic-Con. AT&T joined forces with Conan’s awkward week-long “nerd-in,” recognizing his appeal among technophiles and mobile data users. With a floor presence and branded tie-ins to Conan’s show, the effort paid off, promoting AT&T’s 360 VR mobile platform and delivering millions of impressions, brand awareness, and press coverage.

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Thursday–July 17

Great Rebundling: A Deeper Dive into the Evolving Pay TV World

MVPDs and content players continue to finetune their video strategies for today’s environment, striking creative deals that blend the best of linear and streaming.

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