The late night wars continue, but at least one crown now solidly rests upon the ginger brow of Conan O’Brien: he’s the talk-show King of Comic-Con. AT&T joined forces with Conan’s awkward week-long “nerd-in,” recognizing his appeal among technophiles and mobile data users. With a floor presence and branded tie-ins to Conan’s show, the effort paid off, promoting AT&T’s 360 VR mobile platform and delivering millions of impressions, brand awareness, and press coverage.

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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