The late night wars continue, but at least one crown now solidly rests upon the ginger brow of Conan O’Brien: he’s the talk-show King of Comic-Con. AT&T joined forces with Conan’s awkward week-long “nerd-in,” recognizing his appeal among technophiles and mobile data users. With a floor presence and branded tie-ins to Conan’s show, the effort paid off, promoting AT&T’s 360 VR mobile platform and delivering millions of impressions, brand awareness, and press coverage.

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TelevisaUnivision Confident in DTC Profitability

TelevisaUnivision continued to invest more into its ViX streaming product during 1Q24, but that commitment comes at a cost. The company saw operating expenses grow 16% YOY to $821 million driven by those

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