The late night wars continue, but at least one crown now solidly rests upon the ginger brow of Conan O’Brien: he’s the talk-show King of Comic-Con. AT&T joined forces with Conan’s awkward week-long “nerd-in,” recognizing his appeal among technophiles and mobile data users. With a floor presence and branded tie-ins to Conan’s show, the effort paid off, promoting AT&T’s 360 VR mobile platform and delivering millions of impressions, brand awareness, and press coverage.

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FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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