Not every campaign is enormous, or has to be. Utilizing an elegant soft-touch “portfolio” booklet containing a pre-loaded 7” video screen programmed to automatically play when opened, Comcast’s very personal and very high-end method to engage campus IT administrators was elegant, effective, and surprisingly cheap. The package extolled the virtues of XFINITY’s OnCampus service for students, and effectively communicated the idea of a premium product from a premium provider.

The Daily


FCC Seeks Comment on NAB NextGen Petition

The FCC Media Bureau is seeking comment on NAB’s petition regarding the treatment of multicast streams under the NexGen TV local simulcasting rules.

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