Not every campaign is enormous, or has to be. Utilizing an elegant soft-touch “portfolio” booklet containing a pre-loaded 7” video screen programmed to automatically play when opened, Comcast’s very personal and very high-end method to engage campus IT administrators was elegant, effective, and surprisingly cheap. The package extolled the virtues of XFINITY’s OnCampus service for students, and effectively communicated the idea of a premium product from a premium provider.

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