In a business rife with sales and special offers, convincing consumers that a deal really is so good that it only comes once a year is no easy task. DigitasLBI leveraged one of the biggest sports stories of 2016 and engaged retiring baseball All-Star David Ortiz to sell its story to consumers. With a clever storyline revolving around Ortiz needing to be “smart” with his money in retirement, the campaign drove superior engagement and acquisition over the previous year’s.


The Daily



It’s STARZ’s turn for Xfinity’s “Free This Week” program. Now through Sunday, viewers can watch all six seasons of “Outlander” as the show gears up for its Season 7 premiere on June 16.

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