In a business rife with sales and special offers, convincing consumers that a deal really is so good that it only comes once a year is no easy task. DigitasLBI leveraged one of the biggest sports stories of 2016 and engaged retiring baseball All-Star David Ortiz to sell its story to consumers. With a clever storyline revolving around Ortiz needing to be “smart” with his money in retirement, the campaign drove superior engagement and acquisition over the previous year’s.


The Daily


Charter Wins New Broadband Subs With Help from EBB

Charter’s investments in its broadband network continue to pay dividends. The operator welcomed another 365,000 internet customers during 2Q21.

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