In a business rife with sales and special offers, convincing consumers that a deal really is so good that it only comes once a year is no easy task. DigitasLBI leveraged one of the biggest sports stories of 2016 and engaged retiring baseball All-Star David Ortiz to sell its story to consumers. With a clever storyline revolving around Ortiz needing to be “smart” with his money in retirement, the campaign drove superior engagement and acquisition over the previous year’s.

 

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