In a business rife with sales and special offers, convincing consumers that a deal really is so good that it only comes once a year is no easy task. DigitasLBI leveraged one of the biggest sports stories of 2016 and engaged retiring baseball All-Star David Ortiz to sell its story to consumers. With a clever storyline revolving around Ortiz needing to be “smart” with his money in retirement, the campaign drove superior engagement and acquisition over the previous year’s.

 

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Friday–April 25

TU on Mexico’s Linear Model, Skinny Bundles

Interesting to hear TelevisaUnivision CEO Daniel Alegre give his current reading of what the linear situation looks like in Mexico to help explain why the company saw a 13% YOY drop in advertising revenue.

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