Comcast Digital took the bull by the horns in 2016 and invested heavily in creating a transformational shift in their customer experience. These efforts included dynamic targeting and personalization, advanced authentication methods enabling a single customer profile across multiple devices, transforming their support staff from agency staffing to in-house groups, innovative new payment methods, and rebuilding their account portal to give customers more choices, convenience and control.

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Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

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