Redesigning and expanding IFC’s digital properties, and infusing social media conversation around all facets of the network are among Moore’s accomplishments since he took charge of IFC’s digital business two years ago. The results speak for themselves: a 79 percent jump in site visitors January-October 2014 from the prior year, increased ratings for many of the network’s key shows and innovative launches like the IFC Comedy Crib digital hub. Despite the content or platform, Moore prefers the television to any other viewing device. “No matter what I watch, or where it comes from, or how it’s reaching me, I prefer to enjoy it on the big screen with great sound,” he says.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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