Claudia Teran
Teran helped plan the digital and new media strategy that launched Fox Sports 1 last fall, but her knowledge, experience and skills shine when it comes to developing new content delivery across nonlinear platforms. And it’s largely her ability to anticipate change that enables Fox to find new opportunities and maintain a competitive edge. “The fact that we continue to innovate—contemplating allowing more content than ever before to be delivered via new methods—is something that we should all be paying attention to,” Teran says. “That way of thinking is what keeps our business evolving and expanding to meet the demands of our consumers.”
Who has been your strongest mentor, and why?
The strongest mentor in my life has been my mom. She continues to be a really tough cookie who has little tolerance for people who don’t strive to give their best in every situation, personal or professional. She inspires and motivates those around her with her humor, vitality, and insatiable hunger to learn– and is available to provide guidance to those who seek it. She has always served as a role model and gifted advisor to me, especially in demonstrating what are the most important guide posts in life.
What qualities do you look for when making a new hire?
The hiring process is a critical part of the business life cycle that allows us to re-energize the team with new ideas and perspectives, while building on the really impressive knowledge and skills of our current team. To that end, I personally look for candidates who: exude energy and excitement about what we do, express a sincere interest in learning new areas of law and media, and who are comfortable with change. Of course, this is in addition to being smart and not taking themselves too seriously. I feel extremely appreciative of the team I work with every day so my goal is that we hire the types of people that feel the same way.
Name one emerging trend in cable we should all have our eyes on.
Everyone is talking about OTT, whatever that may mean to any of us at a particular moment… But the fact that we continue to innovate, contemplating allowing more content than ever before to be delivered via new methods, is something that we should all be paying attention to. That way of thinking is what keeps our business evolving and expanding to meet the demands of our consumers. It also makes for energizing challenges for us as executives– as we try to negotiate for this future.
