EVP, Strategy and Business Development
BBC Worldwide America
Reichenbach oversees the development and implementation of corporate and divisional strategies designed to grow the BBC Worldwide’s business in the U.S. market. She joined the company in November 2009 from BBC Worldwide’s London headquarters, where she spent two years as head of strategy. She started her tenure at the BBC in 2003 as corporate strategy manager. And following her graduation from Oxford University, she spent two years at an international media start-up.