A founder of iBox in 2004, Martin steers the company’s trajectory in product development, as well as research and integration. With customers including Comcast, DirecTV, Rovi and Samsung, the pace of innovation is speedy, and the solutions are varied. Good thing Martin still revels in the early stages of a new project “when the mashup of different technologies, business requirements and operational processes first come together into a solution,” she says. Who would she want to swap jobs with for a month? Operations. “I am usually on the designing and building side of the world, but I always learn so much when I spend time using the system,” she says.