One of cable’s most savvy execs, it took a pro of Moseley’s stature to develop the “History Made Every Day” tag to re-brand the network. The re-brand was done with great finesse.
Most Proud of: “‘Making History Every Day.’ The collaborative strategizing and innovative creative work between History’s marketing, programming and research teams helped differentiate the History brand and led it into the top five in all of cable for the first time ever, breaking new records every month this year in multiple demos.”
Best Business Book: “How to Advertise by Kenneth Roman and Jane Maas, with Martin Nisenholtz. Ogilvy’s mantra of using marketing to build sales overnight and brands over time is still the driving force behind marketing ROI. Add to that the principle that marketing is about creative ideas that connect with consumers where they live – the explosion of screens brings new opportunities for digital marketing to add to the mix of identifying and engaging consumers.”