Charter set out to leverage Small Business Week with a promotion that would leverage social media and give small businesses a chance to win a technology package upgrade. It succeeded in droves as the campaign generated 1,491 leads—a 52% increase over the 18 months prior—and contracts signed showed 8% lift over projections and 13% lift on MRR signed for all channels. Meanwhile, web lead conversions increased by 31% vs landing page prior to campaign launch. And conversions increased 63% vs projection (26% to 43%).

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Wednesday–August 12

AOI Taps Pederson to Lead Broadband Access as CATV Hits Record

AOI promoted Steve Pederson to SVP, GM of Broadband Access with Todd McCrum retiring to spend more time with family after more than 30 years in the cable industry, including time at Scientific-Atlanta and

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