Charter set out to leverage Small Business Week with a promotion that would leverage social media and give small businesses a chance to win a technology package upgrade. It succeeded in droves as the campaign generated 1,491 leads—a 52% increase over the 18 months prior—and contracts signed showed 8% lift over projections and 13% lift on MRR signed for all channels. Meanwhile, web lead conversions increased by 31% vs landing page prior to campaign launch. And conversions increased 63% vs projection (26% to 43%).

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Thursday–April 9

Satellite Set to Headline FCC’s April Open Meeting

Internet providers have kept their eyes on the growth of satellite for years, but the technology has been hindered by subpar speed offerings and concerns with capacity limits. That could change soon.

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