Charter set out to leverage Small Business Week with a promotion that would leverage social media and give small businesses a chance to win a technology package upgrade. It succeeded in droves as the campaign generated 1,491 leads—a 52% increase over the 18 months prior—and contracts signed showed 8% lift over projections and 13% lift on MRR signed for all channels. Meanwhile, web lead conversions increased by 31% vs landing page prior to campaign launch. And conversions increased 63% vs projection (26% to 43%).

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Wednesday–June 18

Life Independent: Reelz Among Indy Nets Navigating Upfronts

Economic uncertainty is plaguing all corners of the market, and with this year’s upfronts well underway, the ambiguous outlook into the future makes it that much harder for folks to transact.

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