Title: Founder, President & CEO, UP Entertainment
Years in Cable: 34
Title: EVP & GM, UP
Years in Cable: Lost count, I think 24
Education: University of Notre Dame
Best Advice in 7 Words or Less: Think less about risk, more about goal.
It’s been a year of transition at the company, but under Humbard’s steady supervision, things continue to look UP. Longtime vice chair Brad Siegel last September exited the channel he initially founded as the Gospel Network (Siegel now presides at TV One), and former TLC’er Amy Winter in February stepped into a full-time role as GM/EVP. Winter had been consulting with Humbard for nearly a year prior, fine-tuning and refreshing its brand across all assets with a more contemporary feel. And she’s already got a hit on her hands. “Bringing Up Bates,” which Winter greenlit, premiered in January as UP’s strongest original series ever in all key demos. Additional reality shows are in the works, including a show featuring The Holderness Family of the “Xmas Jammies” viral video. Also coming up is the net’s first-ever scripted series, “Ties That Bind.”
I watch most programming on this device: Work: computer/mobile whatever I can to fastest, Leisure: Big screen
The biggest innovation in cable over the last year: The consumer experience on VOD and SVOD services.
Twitter, Instagram or Snapchat? Instagram
If Disney hired me to reboot “Star Wars” I would… have wardrobe covered given what my kids have in their costume closet.
Which character would I most want to double-cross me on “Game of Thrones” and why? Kingslayer, because I find him the most interestingly conflicted.
Desert island album: Classic: Fleetwood Mac – Rumours; Current: Eric Hutchinson – Pure Fiction
Favorite TV show as a kid: “Little House on the Prairie”
The last time I had a good laugh was… Karaoke with The Holderness Family
My favorite business/motivational book: My To Do List – it is highly motivating.