ESPN.com’s first major overhaul in more than five years, to officially launch in April with a mobile-first mentality and greater continuity with SportsCenter, is top of mind for Millman this year. The new site will no doubt incorporate greater pro basketball content thanks to the company’s new deal with the NBA. Millman says the industry needs to better understand both real-time analytics and “how to capitalize on the distribution platforms at our disposal outside of our main platforms.”

 

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Tuesday–March 21

Ratings

The T-Nets are feeling the ratings success with the start of March Madness. While Fox News held the No. 1 spot in prime for the week with an average of 1.99 million viewers P2+, TNT (1.84 million), TBS (1.79

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