To build awareness, ignite social buzz and drive tune-in for the 2013 Soul Train Awards, Centric and BET launched an interactive tour, an immersive microsite, broad blogger outreach and a consumer “tour tool kit” to get viewers ready for the big event. The Soul Train Effect Tour reach more than 31 million targeted consumers, and the awards show was Centric’s #1 telecast of all time.

The Daily


At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up