To build awareness, ignite social buzz and drive tune-in for the 2013 Soul Train Awards, Centric and BET launched an interactive tour, an immersive microsite, broad blogger outreach and a consumer “tour tool kit” to get viewers ready for the big event. The Soul Train Effect Tour reach more than 31 million targeted consumers, and the awards show was Centric’s #1 telecast of all time.

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At the Commission

The FCC adopted a NPRM seeking comment on how to maximize efficient use of the 500MHz of mid-band spectrum available in the 12.2-12.7GHz band. The hope of the proceeding is to further a conversation as to

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