Expanding HSN’s proprietary offerings and making genuine connections with customers is top of mind for former Walmart exec Bauza. She manages HSN’s entire cross-category product portfolio. She’s been focusing on retaining and acquiring customers across channels, using research to understand the HSN customer and where there is opportunity for growth. Bauza also has introduced several tentpole events, including a recent event around the company’s 40th anniversary. “Transactional retail is a thing of the past,” Bauza says. “Consumers today want experiences, not just things.”

The Daily

Subscribe

FreeWheel Debuts Cross-Platform Ad Tech

FreeWheel, A Comcast Company, debuted a new technology that allows sellers to “split” impressions from a single linear TV spot in real time across multiple advertisers. Comcast and Charter are currently piloting the technology.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB? VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.