EVP, Digital Product
The Weather Channel Companies

TWCC has been a leader in interactivity for decades and under Clayton’s leadership, the storm of innovation continues. He leads the teams responsible for The Weather Channel mobile and digital applications, interactive television, consumer applications software, international efforts, and product development for weather.com. He also oversees the company’s mobile product portfolio – which includes the second most popular app overall across all smart phones and tablets. An active participant in the larger industry conversation, Clayton recently was named global board chairman of the Mobile Marketing Assn.

What’s your favorite digital toy and why? I am married to my iPhone.

When it comes to digital trends, what’s something the kids are doing today that we’ll all be doing tomorrow? Caring about the environment and our digital footprint.

If you were wearing Google’’s new Project Glass eyewear right now, what would be on your screen? Weather.com

What’s on your wish list for the iPhone 5? Better battery, larger screen.

The Daily

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SVOD Slowdown?

Deloitte Global predicts that in 2022, at least 150 million paid subscriptions to SVOD services will be canceled worldwide, with churn rates of up to 30% per market. The churn is a sign of a maturing market

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