Social Media During a Program | Burrell Communications – NBC The Wonderful World of XFINITY

 Burrell’s goal was to target African Americans ages 25-54 and leverage the audience’s excitement about The Wiz Live on NBC in order to support Xfinity’s Q4 holiday campaign. Tactics ranged from direct mailings to social media conversations with cast to a live viewing party at the Studio Xfinity store in Chicago. The co-branded campaign enjoyed massive success—including 3 billion social media impressions in a day.

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