Social Media During a Program | Burrell Communications – NBC The Wonderful World of XFINITY

 Burrell’s goal was to target African Americans ages 25-54 and leverage the audience’s excitement about The Wiz Live on NBC in order to support Xfinity’s Q4 holiday campaign. Tactics ranged from direct mailings to social media conversations with cast to a live viewing party at the Studio Xfinity store in Chicago. The co-branded campaign enjoyed massive success—including 3 billion social media impressions in a day.

The Daily

Subscribe

Telemundo focuses on Financial Literacy

Telemundo will celebrate Financial Literacy Month by kicking off “Nuestras Finanzas,” a national program designed to encourage and foster financial literacy in US Hispanics.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.