Extensive research by Burrell led to the revelation that African Americans love TV, but feel there is a dearth of content that represents their lives. The firm’s strategy was to create and market CelebrateBlackTV.com, a destination for black entertainment within the XFINITY.com site. In its first year, the site has logged more than 1.9 million visitors, 190% of goal.

The Daily

Subscribe
Thursday–January 29

Comcast’s Broadband Subs Continue to Slide

It was Comcast’s turn at the plate to report 4Q25 earnings. The operator continued to feel the heat from fixed wireless and fiber competition, while it’s still full steam ahead on convergence and its NBC/Peacock media playbook.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.