Extensive research by Burrell led to the revelation that African Americans love TV, but feel there is a dearth of content that represents their lives. The firm’s strategy was to create and market CelebrateBlackTV.com, a destination for black entertainment within the XFINITY.com site. In its first year, the site has logged more than 1.9 million visitors, 190% of goal.

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Ratings

March Madness is here, but it looks like the college basketball hype has been around throughout the regular season. ESPN had its most-watched season of men’s college basketball since 2014-15, averaging 1.1

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