Extensive research by Burrell led to the revelation that African Americans love TV, but feel there is a dearth of content that represents their lives. The firm’s strategy was to create and market CelebrateBlackTV.com, a destination for black entertainment within the XFINITY.com site. In its first year, the site has logged more than 1.9 million visitors, 190% of goal.

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Friday–December 13

State of DEI: NAMIC, AIM Analyze Workforce Representation

At a time when investments in DEI efforts are being questioned, NAMIC is checking in to remind the industry of the tangible change these initiatives are making.

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