Extensive research by Burrell led to the revelation that African Americans love TV, but feel there is a dearth of content that represents their lives. The firm’s strategy was to create and market CelebrateBlackTV.com, a destination for black entertainment within the XFINITY.com site. In its first year, the site has logged more than 1.9 million visitors, 190% of goal.

The Daily


Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

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