Manager, VH1 Integrated Marketing, Viacom Velocity
Professionalism and attention to detail are among the attributes that make Nestor a company leader. They also lead to long-term partnerships, such as those with her Truth (American Legacy) clients, who were so impressed with the campaign she created tied to VH1’s “You Oughta Know in Concert” that they came back with additional scatter dollars, and Fiat, which returned to VH1 for a third-year collaboration around Scope Art Miami Beach. One piece of advice she keeps front of mind? “If it’s not a life or death decision, relax.”
What makes you most excited about this industry as you advance in your career?
The entertainment industry is evolving so fast right now. From streaming to second screens, our audience is demanding innovation and we get to be a part of that change.
What is the best advice you’ve ever gotten?
If it’s not a life or death decision, relax.
What is one habit that makes you most successful?
Knowing when to stop checking my email. Burn-out is real!
What tech item or social platform could/couldn’t you live without?
TheSkimm – Five minutes every morning and I feel completely in the know.
Who has been your biggest mentor and why?
One of my former managers, Ben Kind. He was a great motivator. He not only wanted us to do well for the sake of the company, but stressed the importance in us having pride in our work and in the work of our teammates.
What three things make you most successful?
Drive, Support, Pride