Brian Robbins

When DreamWorks Animation came looking for a way to connect with the YouTube generation, Robbins’ AwesomenessTV had the perfect solution. Now with Hearst onboard as partial owner, Robbins is busy building out the rapidly growing MCN, which counts more than 800 million monthly views and a subscriber base of more than 114 million. Spoken like a true disruptor, Robbins says, “We need to get in front of the changes that are taking place in the industry. Instead of fighting them we need to take advantage of the disruption in our business to create new opportunities.”